The Blood Ethical good for Social capital and SafetY (BESSY) project is funded by the IPA Adriatic Cross-border Cooperation Programme under the priority Economic, Social and Institutional Cooperation, measure on social, labour and health networks.
It aims at establishing a sustainable network in the Adriatic cross-border area of Policy Makers, NGOs and Heatlh Care Providers involved in blood donation in order to provide an effective common answer to the problems of scarcity and safety of donated blood, respecting autonomies and single identities, and promoting blood as an ethical good for safety and social capital.
The countries participating in the development and implementation of the BESSY project are Italy, Croatia, Slovenia and Albania. The project is implemented both at the institutional level (Ministry of Health, Regions) and at the NGOs-Blood Transfusion Organizations level (Red Cross organisations, blood transfusion centres, promotion and recruitment organisations), in order to arrange an adequate policy context and at the same time support health structures and NGOs to reach high performance levels with regard to blood donation.
In each partner country the project involves collection of information and best practices regarding blood donation issues, communication and training activities, analysis of methods and approaches in the promotion activities and management of Voluntary Non Remunerated Blood Donors (VNRBDs), as well as "health promotion" in general. The project partners are jointly developing a common communication campaign based on a shared number of principles and a shared target aiming at increasing the number of voluntary blood donors in the involved areas. In addition, the project has a strong capacity building component which consists in the establishment of a virtual know how and expertise center & network managed through this website as well as a number of training and exchange activities organized by the project partners in their local areas.